Privacy Policy
SM21 Ltd ("we", "us", "our") operates the website sm21.nz. This policy explains how we collect, use and protect your personal information in accordance with the New Zealand Privacy Act 2020.
For privacy-related enquiries: [email protected]
Terms and Conditions
These terms are governed by the laws of New Zealand. Any disputes will be subject to the jurisdiction of New Zealand courts.
AI Policy
Artificial intelligence is a tool. Like any tool, it's only as good as the person using it, and it's important you know how we use it.
Our approach:
SM21 uses AI tools to support our work in areas like research, data analysis, content drafting and workflow automation. AI helps us work faster and more efficiently, which means better value for our clients.
What AI does in our work:
- Assists with research and competitive analysis
- Helps draft content that is always reviewed and refined by a human
- Supports data analysis and reporting
- Automates routine administrative tasks
What AI does not do:
- Make strategic decisions. That's our job.
- Replace human judgement, creativity or accountability
- Access your confidential data without your knowledge or consent
- Generate final deliverables without human review
Our commitment:
Every piece of work that leaves SM21 has been reviewed, refined and approved by a human. AI is our assistant, not our replacement. We are transparent about its use because we believe you have a right to know how your marketing adviser works.
If you have questions about how we use AI in relation to your work, just ask. We'll tell you exactly what tools we used and how.