Your marketing deserves someone on your side.
I'm not an agency. I don't want your media budget. I'm a marketing adviser with 20+ years of global brand experience and I work for you - not for the people selling technology, media and snake oil to you.
You're spending money on marketing. Is it working?
Most business owners aren't marketers. That's fine, you shouldn't have to be.
But it means the folks selling you marketing services know more than you do about what you're buying. And some of them use that to their advantage.
Campaigns that run on autopilot for years while the invoices keep coming.
It's not that every agency is bad, although some absolutely are. Most aren't.
Without someone on your side who speaks the language, you'll never know if you're getting value or getting played.
Make sure your marketing makes sense.
I don't replace your agency. I don't want to run your ads. I make everything you're already paying for work harder.
What makes this different?
Your side of the table
Agencies work for their business. I work for yours. No conflict of interest, no upselling, no retainers designed to keep me around forever.
Honest data
I'll set up tracking that measures what matters. And when the numbers look bad, I'll say so — because that's how we fix things, not by hiding behind vanity metrics.
Strategy before spend
Brand first. Foundations first. Conversion funnels first. Paid media last. This order matters and almost everyone gets it backwards.
Your first questions answered
I'm a big fan of you self-qualifying yourself before you pick up the phone and call. I offer a very specific service, which may or may not be what you are looking for today. Here goes.
An agency has a team and ongoing retainers. I'm one person who comes in to fix what's broken and get you set up properly. I audit your marketing, optimise what works, cut what doesn't, help you hire the right people or agencies when needed, then get out of your way. You're not stuck with me forever and you don't pay for account managers or interns doing the work while seniors pitch.
Absolutely. I can audit what they're doing, tell you if they're delivering value or taking the piss, and help you get better results from them. Sometimes agencies do great work but need better direction from you. Sometimes they need replacing. I'll tell you which.
I start by cutting the waste. Most businesses are spending money on campaigns that don't work, tracking metrics that don't matter or getting ripped off by agencies running things on autopilot. I identify what actually drives revenue, fix your conversion funnels and help you spend smarter. Less money wasted means better ROI.
Both. I've launched car brands and optimised campaigns for global companies. I've also helped small Waikato businesses fix their Google Ads and stop haemorrhaging money on Facebook. Good marketing principles work at any scale. What changes is the budget and how quickly we can move.
Depends what's broken. Sometimes it's a quick audit and strategy session. Sometimes it's a few months fixing your marketing operations and training your team. I'm not interested in long retainers where I become part of the furniture. I fix things, you run with it.
Twenty-four years doing this work for companies from Zurich Insurance to Nissan to Ebbett. I've spent my own money on marketing that failed, so I know what waste looks like. I'm Finnish so I'm pathologically incapable of bullshitting you. And I'm not trying to sell you a 12-month retainer, so I can actually be honest about what you need.
Does that sound at all like what you're after? If yes, get in touch.
24 years. Helsinki to Hamilton.
I've also spent my own money on marketing that didn't work when I ran my own startup. That's the experience that matters most; knowing what waste looks like when it's your money.
